As an entrepreneur, you have a million things on the go at any given time – trust us, we get it!

Many business owners struggle to prioritize social media; posting to social media is put on the back burner in favor of more urgent tasks. Maybe you lack the in-house resources to create a consistent social media presence. Or, maybe you just don’t know where to start!

We’ve got you! At Strategic Charm Boutique, we offer social media management services in Winnipeg and beyond. We work with small to medium-sized businesses across North America, helping them build or enhance their online presence. 

Social media might not be your thing, and that’s OK! Hiring a professional can save you time, money, and resources, which is why we’ve compiled a list of four ways that a social media manager can help your business:

1. SOCIAL MEDIA MANAGERS PROVIDE VALUABLE INSIGHTS INTO YOUR STRATEGY.

Don’t throw random content at the wall and hope that it sticks! A strategic plan will help your business get the most out of your social media presence.

It seems like there is a new social media platform popping up every few months – so how do you know which channel(s) will work best for your business? Here’s a little secret: You don’t need to be on all platforms! Enter a social media manager, who can help determine the channels that are best suited to your target audience and business goals.

Social media seems to change every day (hello, Instagram hashtag recommendations!). Part of a social media manager’s job is to stay on top of these changes and figure out how new rules, features, updates, and trends can be used to your advantage. 

One of the biggest struggles we hear from entrepreneurs? Posting consistently! Without posting consistently, your accounts likely won’t see much growth or engagement. A social media manager can help you determine a posting frequency and schedule for your channels.

Finally, social media managers can analyze and monitor your competition, ensuring you’re one step ahead.

2. SOCIAL MEDIA MANAGERS LIVE FOR CREATING QUALITY CONTENT.

When social media isn’t your main focus, it’s easy to feel overwhelmed when thinking about all of the types of content out there.

A social media manager will create a variety of relevant, authentic, and engaging content that will resonate with your audience, provide value to them, and keep them coming back. They will stay up-to-date on keywords, resources, and trends to ensure they develop the content best suited to your industry and your brand. 

Quality content – and an engaged following – can also help bring traffic to your website, moving potential customers through your sales funnel more quickly.

3. SOCIAL MEDIA MANAGERS PRIORITIZE ENGAGEMENT AND ONGOING MONITORING.

Don’t be guilty of ‘posting and ghosting’ – i.e., posting then disappearing. Engaging with others and monitoring your accounts are both key to social media success.

Social media isn’t a one-way conversation. Social media managers understand the importance of relationship-building and day-to-day engagement with your audience to build a loyal community around your brand. They will also monitor your social media channels to gain valuable insights into your audience’s pain points and what they’re looking for.

A social media manager can also respond to comments and messages so you don’t risk ignoring customers or taking too long to respond. Many social media managers also have a background in marketing or public relations and can help mitigate crises that threaten your brand’s reputation.

4. SOCIAL MEDIA MANAGERS CREATE ACTIONABLE TASKS BASED ON YOUR METRICS.

Counting followers and likes is not enough! If you’re not conducting a full analysis of your posts, your audience demographics, what sees high engagement, the best times for posting, and more, you are not seeing the full picture. 

Metrics are invaluable in helping you refine your social media marketing strategy. A social media manager can monitor your analytics and tweak your strategy based on what is and isn’t working so you can continually improve. 

In short, hiring a social media manager offers huge benefits for your business and can be an invaluable complement to your existing marketing efforts. Though it may seem like an additional cost at first, it is truly an investment in the long run.

Source: https://www.strategiccharmboutique.com/blog/4-ways-a-social-media-manager-can-help-your-business#:~:text=A%20social%20media%20manager%20will,your%20industry%20and%20your%20brand