In today’s digital age, the landscape of business has undergone a significant transformation, and social media stands at the forefront of this revolution. For local businesses, harnessing the power of social media isn’t just a trend but a necessity in the quest for growth and sustainability. Why should local businesses dive into the realm of […]
A common misconception is Meta descriptions help your Search Engine results positions. Rest assured, they don’t, but they do improve your click-through rate. It’s important to make sure they’re filled out and entice people to click your link. What exactly are Title Tags and Meta Descriptions? A meta description is a snippet of up to […]
While it’s not a ranking factor, a well-written meta description can help entice users to click through to your page. So, what makes for the best meta descriptions in 2023? Here are a few tips to keep in mind: Keep it short and sweet Meta descriptions should be no longer than 160 characters, as anything […]
1. Text and Motion Two elements that are on most websites – text and motion – can be combined to create an even more stellar interaction. While you may be thinking that moving text isn’t for you, that’s not the only option here. There are numerous ways to pull these two elements together. Each of […]
Defining Lead Generation Let’s start with that all-important textbook definition: Wikipedia says that lead generation is ‘the initiation of consumer interest or inquiry into products or services of a business.’ In other words, it’s the spark that ignites interest in strangers about what it is that your business does, hopefully, ‘leading’ to some well-earned sales […]
As we approach 2023, it’s important for businesses to stay up-to-date on the latest Google SEO trends to ensure that their websites are optimized for success. Here are a few trends to watch out for in the coming year: By keeping these trends in mind and incorporating them into your SEO strategy, you can ensure […]
When it comes to building a website, there are countless options to choose from. Two of the most popular platforms are Webflow and WordPress, and while both have their own unique set of features and benefits, we believe that Webflow is the superior choice for most users. Webflow is a website builder and design platform […]
Building a small business is a little like growing a garden. You plant the seeds of your ideas, water them with funds, and bathe them in the sunlight of hard work and dedication. But for your garden to grow to unprecedented heights, you need the proper plant food. And in the world of small business, […]
For many businesses, taking your social media visibility from a walk to a gallop can feel like leaping headfirst into the Wild West of marketing. Although social media trends and tech are in a constant (and exciting) state of flux, there are some evergreen elements that can help you stake your territory, build out your […]
Let’s begin with the fundamentals. Basically, brand identity is your company’s identity. It is the soul of who you are as a business. These are the assets you use to differentiate yourself from everyone else. These assets include but aren’t limited to, logos, colors, and typography. Your brand identity is the portrait you want your […]
