As we approach 2023, it’s important for businesses to stay up-to-date on the latest Google SEO trends to ensure that their websites are optimized for success. Here are a few trends to watch out for in the coming year:

1. Voice search optimization: With the increasing popularity of voice assistants like Google Home and Amazon Echo, it’s important to optimize your website for voice search. This involves using long-tail keywords and natural language in your content to make it more easily discoverable by voice search algorithms.
2. Mobile-first indexing: Google has been using mobile-first indexing for several years now, and this trend is only expected to continue in 2023. This means that the mobile version of your website will be used as the primary version for ranking in search results, so it’s important to ensure that your mobile site is fast, responsive, and user-friendly.
3. EAT and YMYL: Google’s EAT (Expertise, Authority, Trustworthiness) and YMYL (Your Money or Your Life) guidelines will continue to be important considerations for SEO in 2023. EAT applies to content that could have an impact on users’ health, happiness, or financial well-being, and requires that it be produced by experts and be trustworthy. YMYL pages, which include financial, legal, and medical content, are held to even higher standards.
4. Structured data: Using structured data on your website can help Google better understand and index your content, which can improve your ranking in search results. Structured data is a standardized format for providing information about a page and classifying the page content. This can include things like ratings, reviews, and events.
5. Page experience signals: In 2023, Google will begin using page experience signals as a ranking factor in search results. This includes factors like loading speed, mobile-friendliness, and the presence of intrusive interstitials (pop-ups). Improving your page experience can help improve your ranking in search results and provide a better user experience for your visitors.

By keeping these trends in mind and incorporating them into your SEO strategy, you can ensure that your website is optimised for success in the coming year. Stay up-to-date on the latest SEO trends and best practices to help your website rank well and attract more visitors in 2023.

Source: https://www.growfox.co.uk/blog/google-seo-tricks-and-trends-in-2023