A strong brand is more than just a pretty face. But that doesn’t mean a pretty face isn’t important. Enter brand design. Brand design is the process of crafting visual identity, your brand’s signature look and feel that is instantly recognizable in a crowded market landscape. To create a visual identity that refuses to be […]
For now, eCommerce is a daily part of our lives. We order clothes, food, and electronics online, use credit cards every day, and pay via Apple Pay on public transport. So, eCommerce is fully integrated into our lives and it’s so hard to imagine our life without it. What is eCommerce? Let’s start with the […]
A website makes you look professional 84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email […]
Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two. As a business owner, it is essential that you understand branding and marketing in great detail so that you can effectively utilize them together. Below is […]
The world of marketing has undergone a significant transformation in recent years with the rise of the internet and digital technologies. Today, digital marketing refers to the promotion of products or services through electronic means, including the use of search engines, websites, social media platforms, email, and mobile applications. In this article, we will explore […]
In the modern age of business and technology, a strong digital marketing strategy is absolutely crucial to organizational success. Companies that thrive in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations can reach customers across various digital platforms, driving positive revenue gains and improved conversion […]
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many […]
In a world driven by digital and social advertising, Google and Facebook have to be at the forefront of your mind and marketing strategy efforts. 96% of brands are spending money on Google Ads,1 and ten million advertisers are using Facebook, up from three million just five short years ago.2 Clearly, both are valuable, but which is best? We’ve already honed […]
People spend, on average, 3.3 hours a day engaging with digital media on their smartphones. Because of this shift in consumer behavior, it’s no longer enough to have a website that only works from a desktop computer. What is a responsive website design? A responsive web design automatically adjusts for different-sized screens and viewports. With […]
As an entrepreneur, you have a million things on the go at any given time – trust us, we get it! Many business owners struggle to prioritize social media; posting to social media is put on the back burner in favor of more urgent tasks. Maybe you lack the in-house resources to create a consistent […]
